A new chapter in Protela's a new chapter in Protela's history. We are talking about SinergIA, our most recent collection, conceived under the latest trends of contemporary design and created with a perfect blend of textile innovation and vision of the future.
This proposal not only stands out for its aesthetics, but also for its functionality: smart, versatile fabrics designed to meet the demands of today's consumers.
One of the main protagonists of SinergIA is Urban Trajectoriesa capsule that introduces Protela into the exciting universe of streetwear or outerwear. This line was born from a clear question: what do those who move in the city need today? And the answer came in the form of textiles with state-of-the-art technologies, capable of offering comfort, adaptability and style for the active pace of urban life.
Trayectos Urbanos proposes functional fabrics that accompany every moment of the day: from going to work or university, to cycling or walking around the city. Its textiles adapt to the body, resist weather changes and maintain their impeccable appearance, without sacrificing design. The result: garments that feel as good as they look.
This concept was presented with a powerful audiovisual approach. The official launch of SinergIA took place through our YouTube channel, where we shared all the details of the collection, its inspiration and the developments that make it unique. You can relive it here: SinergIA Presentation.
SinergIA's proposal did not stop there. During the launch we also unveiled two microcapsules with benefits focused on wellness: Hyaluronic Acid (see here), which offers prolonged hydration for the skin, and CBD (discover it here), recognized for its relaxing and calming properties.
If you want to know more about our launch, write us! 322 819 0607.